Social Media Strategy

We love creating great video content for our clients, but even more, we want to make sure that content is reaching your audience. The Story Co. can help with integrated social media solutions that follow best practice principles for Tiktok and Meta, to get the algorithms working for you. Whether you need one-off campaign support or a full social strategy, we’d love to chat about how we can help get your brand noticed online. 

Our offering includes:

  • Social channel audits and competitor analysis

  • Social media strategy

  • Creative direction and advice

  • Content planning

  • Social persona and brand tone of voice development

  • Social media content creation

Sophie Black

Creative Director / Social Media Specialist

Sophie Black is a Creative Director specialising in social media and online content. She’s a digital native who has enjoyed senior positions at some of Aotearoa’s biggest media organisations - TVNZ, NZME and OMD. Across her 15+ year career, she’s teamed up with many major brands to create online content that entertains and engages audiences. She loves blending strategy and creativity to produce compelling social media campaigns that reward your attention. 

Some of Soph’s favourite projects have been ones with a social cause at their heart; from supporting our blind/low vision whanau, shining a light on mental health, celebrating wāhine in sport, and encouraging our rangatahi to vote.  Her curiosity for all things online led her to create her most recent documentary “Believing is Seeing” about TikTok ticks. It just finished a successful festival run including selection for Hot Docs Canada and receiving “Best Documentary” at VisionFeast Film Festival.